Emiliano Sanchez on iGaming Growth in Emerging Markets
Mancala Gaming Shares Insights on Emerging iGaming Markets
Emiliano Sanchez, Chief Commercial Officer at Mancala Gaming, recently spoke with FindMoreAfrica about the development of iGaming in emerging regions. The discussion focused on industry developments across Africa and Latin America.
During the interview, our CCO shared his perspective on player behavior, regional growth, gamification strategies, responsible gaming, cybersecurity, and the challenges operators face when entering new jurisdictions.
Key Trends Shaping the iGaming Industry
According to Emiliano Sanchez, mobile-first consumption, fast-paced gameplay, and structured gamification continue to influence player engagement across Africa and Latam. He highlighted the growing importance of progression systems, tournaments, missions, and reward-based mechanics that help operators improve retention and long-term player value.
The interview also explored how operators can strengthen their position in new markets through strategic planning, localization, and responsible gaming practices.
Entering African Gaming Markets
One of the key topics discussed was expansion across African gaming markets. Emiliano Sanchez said that sustainable market presence requires strong execution, ethical business practices, and operational discipline.
"If you want durability in Africa, you enter with execution, ethics, and discipline. Shortcuts don't scale," Emiliano explained during the interview.
The Role of Gamification in Player Retention
The conversation also focused on gamification in iGaming and its impact on player loyalty. CCO of Mancala Gaming noted that operators increasingly require more than content alone, highlighting the value of loyalty programs, engagement mechanics, and targeted reward structures.
Read the Full Interview
The full interview covers topics including expansion in emerging markets, responsible gaming, AI in iGaming, cybersecurity, fraud prevention, localization strategies, and changing player expectations.
Read the complete interview on FindMoreAfrica.
